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CENTENNIAL SECURITIES COMPANY INC
CRD 7763File 801-106623
APPROVED
Retail clients
Disclosure events
Filing as of Apr 30, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$1.34B
Above cohort median (national)
Discretionary AUM
$900.3M
Non-discretionary $435.0M
Clients
2,520
3,962 accounts
Employees
45
Top 25% of cohort in MI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Sep 17, 2015
- Principal office
- 3075 CHARLEVOIX DR SE, GRAND RAPIDS, MI, 49546
- Phone
- 616-942-7680
- Website
- HTTP://WWW.CENTENNIALSEC.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.34B
- Discretionary AUM
- $900.3M
- Non-discretionary AUM
- $435.0M
- Discretionary accounts
- 2,769
- Non-discretionary accounts
- 1,193
- Total accounts
- 3,962
- AUM per client
- $530K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 22 | $42.0M |
| Non-U.S. persons | Fewer than 5 | $0 |
| Insurance companies | Fewer than 5 | $0 |
| Charitable organizations | 18 | $17.6M |
| Other investment advisers | Fewer than 5 | $0 |
| High net worth individuals | 414 | $566.3M |
| Banking or thrift institutions | Fewer than 5 | $0 |
| Pension and profit sharing plans | 12 | $7.1M |
| State or municipal government entities | Fewer than 5 | $0 |
| Individuals (other than high net worth individuals) | 2,054 | $702.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Publications
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11E2
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.