← Directory
NATIONS FINANCIAL GROUP, INC.
CRD 44181File 801-57407
APPROVED
Retail clients
Custody
Filing as of Mar 18, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$4.77B
Top 25% of cohort (national)
Discretionary AUM
$3.70B
Non-discretionary $1.07B
Clients
5,569
10,535 accounts
Employees
94
Top 25% of cohort in IA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- May 3, 2000
- Principal office
- 3925 FOUNTAINS BLVD NE, SUITE 200, CEDAR RAPIDS, IA, 52411
- Phone
- 319-393-9541
- Website
- HTTP://WWW.NATIONSFG.COM/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $4.77B
- Discretionary AUM
- $3.70B
- Non-discretionary AUM
- $1.07B
- Discretionary accounts
- 8,041
- Non-discretionary accounts
- 2,494
- Total accounts
- 10,535
- AUM per client
- $857K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 14 | $113.3M |
| Charitable organizations | 16 | $26.0M |
| High net worth individuals | 1,625 | $3.39B |
| Pension and profit sharing plans | 14 | $32.8M |
| Individuals (other than high net worth individuals) | 3,900 | $1.21B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 87 | 94 | increased by7 |
| Apr 1, 2026 | Clients | 5,401 | 5,569 | increased by168 |
| Apr 1, 2026 | AUM | $3,867,522,560 | $4,771,466,316 | increased by$903,943,756 |
| Apr 1, 2026 | Accounts | 9,822 | 10,535 | increased by713 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 81 | 87 | increased by6 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 4,695 | 5,401 | increased by706 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $2,932,512,290 | $3,867,522,560 | increased by$935,010,270 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 8,473 | 9,822 | increased by1,349 |
| Apr 1, 2022 | Employees | 77 | 81 | increased by4 |
| Apr 1, 2022 | Clients | 3,417 | 4,695 | increased by1,278 |
| Apr 1, 2022 | AUM | $1,951,287,521 | $2,932,512,290 | increased by$981,224,769 |
| Apr 1, 2022 | Accounts | 5,967 | 8,473 | increased by2,506 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “NATIONS FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“NATIONS FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.