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BERNICKE WEALTH MANAGEMENT
Legal name: BERNICKE WEALTH MANAGEMENT, LTD.
CRD 335431File 801-132485
APPROVED
Retail clients
Custody
Filing as of May 26, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$887.4M
Above cohort median (national)
Discretionary AUM
$886.7M
Non-discretionary $668K
Clients
868
2,606 accounts
Employees
26
Above cohort median in WI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Apr 21, 2025
- Principal office
- 1565 BLUESTEM BLVD., ALTOONA, WI, 54720
- Phone
- 715-832-1173
- Website
- https://www.bernicke.com/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $887.4M
- Discretionary AUM
- $886.7M
- Non-discretionary AUM
- $668K
- Discretionary accounts
- 2,603
- Non-discretionary accounts
- 3
- Total accounts
- 2,606
- AUM per client
- $1.0M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $48.5M |
| High net worth individuals | 355 | $605.0M |
| Individuals (other than high net worth individuals) | 513 | $233.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 852 | 868 | increased by16 |
| Apr 1, 2026 | AUM | $801,699,673 | $887,394,335 | increased by$85,694,662 |
| Apr 1, 2026 | Accounts | 2,530 | 2,606 | increased by76 |
| Dec 1, 2025 vs May 1, 2025 | Registration | APPROVED-120 | APPROVED | |
| Dec 1, 2025 vs May 1, 2025 | Custody | No | Yes | |
| Dec 1, 2025 vs May 1, 2025 | Clients | 0 | 852 | increased by852 |
| Dec 1, 2025 vs May 1, 2025 | AUM | $0 | $801,699,673 | increased by$801,699,673 |
| Dec 1, 2025 vs May 1, 2025 | Accounts | 0 | 2,530 | increased by2,530 |
| May 1, 2025 | Registration | — | APPROVED-120 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “BERNICKE WEALTH” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“BERNICKE WEALTH” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.