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GFI INVESTMENT COUNSEL
Legal name: GFI INVESTMENT COUNSEL LTD.
CRD 332720File 801-131626
APPROVED
Retail clients
Custody
Filing as of Sep 1, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$1.75B
Top 25% of cohort (national)
Discretionary AUM
$1.54B
Non-discretionary $209.4M
Clients
1,059
5,833 accounts
Employees
20
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- HQ
- Registration date
- Dec 17, 2024
- Principal office
- 45 ST. CLAIR AVENUE WEST,, SUITE 1000, TORONTO, ONTARIO, M4V 1K9
- Phone
- 416-488-8825
- Website
- https://www.gfiic.com/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.75B
- Discretionary AUM
- $1.54B
- Non-discretionary AUM
- $209.4M
- Discretionary accounts
- 5,826
- Non-discretionary accounts
- 7
- Total accounts
- 5,833
- AUM per client
- $1.7M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 293 | $911.0M |
| Charitable organizations | 5 | $21.7M |
| High net worth individuals | 222 | $556.7M |
| Pooled investment vehicles | 2 | $154.5M |
| Pension and profit sharing plans | Fewer than 5 | $782K |
| Individuals (other than high net worth individuals) | 537 | $109.6M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- Yes
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Sep 2, 2026 | Custody | No | Yes | |
| Apr 1, 2026 | Employees | 18 | 20 | increased by2 |
| Apr 1, 2026 | Clients | 1,016 | 1,059 | increased by43 |
| Apr 1, 2026 | AUM | $1,621,126,057 | $1,754,256,168 | increased by$133,130,111 |
| Apr 1, 2026 | Accounts | 5,471 | 5,833 | increased by362 |
| May 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “GFI INVESTMENT” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“GFI INVESTMENT” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

