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HARBORFRONT FINANCIAL GROUP

Legal name: HARBORFRONT FINANCIAL LLC

CRD 331763File 801-131145
APPROVED
Retail clients
Custody
Filing as of Mar 23, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$149.0M
Bottom 25% of cohort (national)
Discretionary AUM
$146.2M
Non-discretionary $2.8M
Clients
604
781 accounts
Employees
6
Bottom 25% of cohort in MI

Identity & registration

ADV Item 1
Organization form
Limited Liability Company
Firm type
Registered
SEC region
CHRO
Registration date
Sep 19, 2024
Principal office
401 W LUDINGTON AVE, STE 103, LUDINGTON, MI, 49431
Phone
231-843-1516

Assets & accounts

ADV Item 5F
Total regulatory AUM
$149.0M
Discretionary AUM
$146.2M
Non-discretionary AUM
$2.8M
Discretionary accounts
770
Non-discretionary accounts
11
Total accounts
781
AUM per client
$247K

Clients by type

ADV Item 5D
Client typeClientsAUM
OtherFewer than 5$376K
Charitable organizationsFewer than 5$193K
High net worth individuals158$69.9M
Pension and profit sharing plans8$1.5M
Individuals (other than high net worth individuals)438$77.0M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Fixed fees
  • A percentage of assets under your management

Advisory activities

  • Financial planning services
  • Selection of other advisers
  • Portfolio management for businesses
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
Yes
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
Yes
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromTo
Aug 12, 2026RegistrationAPPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.