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HARBORFRONT FINANCIAL GROUP
Legal name: HARBORFRONT FINANCIAL LLC
CRD 331763File 801-131145
APPROVED
Retail clients
Custody
Filing as of Mar 23, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$149.0M
Bottom 25% of cohort (national)
Discretionary AUM
$146.2M
Non-discretionary $2.8M
Clients
604
781 accounts
Employees
6
Bottom 25% of cohort in MI
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Sep 19, 2024
- Principal office
- 401 W LUDINGTON AVE, STE 103, LUDINGTON, MI, 49431
- Phone
- 231-843-1516
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $149.0M
- Discretionary AUM
- $146.2M
- Non-discretionary AUM
- $2.8M
- Discretionary accounts
- 770
- Non-discretionary accounts
- 11
- Total accounts
- 781
- AUM per client
- $247K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $376K |
| Charitable organizations | Fewer than 5 | $193K |
| High net worth individuals | 158 | $69.9M |
| Pension and profit sharing plans | 8 | $1.5M |
| Individuals (other than high net worth individuals) | 438 | $77.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

