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FULL FINANCIAL INC.
CRD 330574File 801-129858
APPROVED
Retail clients
Filing as of Mar 6, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$290.0M
Below cohort median (national)
Discretionary AUM
$262.4M
Non-discretionary $27.6M
Clients
264
719 accounts
Employees
2
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- DRO
- Registration date
- Apr 8, 2024
- Principal office
- Not reported
- Phone
- 800-871-FULL
- Website
- http://www.fullfinancial.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $290.0M
- Discretionary AUM
- $262.4M
- Non-discretionary AUM
- $27.6M
- Discretionary accounts
- 714
- Non-discretionary accounts
- 5
- Total accounts
- 719
- AUM per client
- $1.1M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $4.5M |
| High net worth individuals | 54 | $185.0M |
| Pension and profit sharing plans | 5 | $27.5M |
| Individuals (other than high net worth individuals) | 205 | $73.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

