FRIDAY FINANCIAL

Legal name: FRIDAY FINANCIAL, INC.

CRD 329748File 801-129486

APPROVED

Retail clients

Custody

Filing as of Aug 5, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$409.3M

Below cohort median (national)

Discretionary AUM

$408.7M

Non-discretionary $619K

Clients

289

829 accounts

Employees

Above cohort median in IA

Identity & registration

ADV Item 1

Organization form: Corporation
Firm type: Registered
SEC region: CHRO
Registration date: Feb 9, 2024
Principal office: 600 STAR BREWERY DRIVE, SUITE 400, DUBUQUE, IA, 52001
Phone: (563) 552-7526
Website: https://www.fridayfi.com/

Assets & accounts

ADV Item 5F

Total regulatory AUM: $409.3M
Discretionary AUM: $408.7M
Non-discretionary AUM: $619K
Discretionary accounts: 827
Non-discretionary accounts: 2
Total accounts: 829
AUM per client: $1.4M

Clients by type

ADV Item 5D

Client type	Clients	AUM
Other	7	$12.7M
Charitable organizations	Fewer than 5	$3.9M
High net worth individuals	88	$333.3M
Individuals (other than high net worth individuals)	191	$59.3M

Compensation & activities

ADV Items 5E, 5G

Compensation

A percentage of assets under your management

Advisory activities

Financial planning services
Selection of other advisers
Portfolio management for businesses
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: Yes
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: Yes
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.