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UP FINANCIAL USA INC.
CRD 326602File 801-128140
APPROVED
Filing as of May 29, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$4.1M
Bottom 25% of cohort (national)
Discretionary AUM
$4.1M
Clients
0
14 accounts
Employees
5
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- HQ
- Registration date
- Jun 20, 2023
- Principal office
- 396 11TH AVE SW, SUITE 1020, CALGARY, ALBERTA, T2R-0C5
- Phone
- 587-316-4070
- Website
- Not reported
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $4.1M
- Discretionary AUM
- $4.1M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 14
- Non-discretionary accounts
- 0
- Total accounts
- 14
- AUM per client
- —
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | Fewer than 5 | $3.3M |
| Individuals (other than high net worth individuals) | Fewer than 5 | $856K |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Jun 1, 2026 | Employees | 3 | 5 | increased by2 |
| Jun 1, 2026 | AUM | $2,004,295 | $4,128,508 | increased by$2,124,213 |
| Jun 1, 2026 | Accounts | 4 | 14 | increased by10 |
| Dec 1, 2025 vs May 1, 2025 | Employees | 2 | 3 | increased by1 |
| Dec 1, 2025 vs May 1, 2025 | AUM | $0 | $2,004,295 | increased by$2,004,295 |
| Dec 1, 2025 vs May 1, 2025 | Accounts | 0 | 4 | increased by4 |
| May 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “UP FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“UP FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.