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SAGE, RUTTY & CO., INC.
CRD 3254File 801-35917
APPROVED
Retail clients
Custody
Filing as of Sep 21, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$3.46B
Top 25% of cohort (national)
Discretionary AUM
$1.80B
Non-discretionary $1.66B
Clients
8,613
8,163 accounts
Employees
36
Above cohort median in NY
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Jan 26, 1990
- Principal office
- 100 CORPORATE WOODS, SUITE 300, ROCHESTER, NY, 14623
- Phone
- 585-232-3760
- Website
- HTTP://WWW.SAGERUTTY.COM/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $3.46B
- Discretionary AUM
- $1.80B
- Non-discretionary AUM
- $1.66B
- Discretionary accounts
- 3,974
- Non-discretionary accounts
- 4,189
- Total accounts
- 8,163
- AUM per client
- $401K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 300 | $121.0M |
| Non-U.S. persons | Fewer than 5 | $0 |
| Insurance companies | Fewer than 5 | $0 |
| Charitable organizations | 129 | $51.9M |
| Other investment advisers | Fewer than 5 | $0 |
| High net worth individuals | 1,292 | $518.7M |
| Banking or thrift institutions | Fewer than 5 | $0 |
| Pension and profit sharing plans | Fewer than 5 | $0 |
| State or municipal government entities | Fewer than 5 | $0 |
| Individuals (other than high net worth individuals) | 6,892 | $2.77B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Publications
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 39 | 36 | decreased by3 |
| Apr 1, 2026 | Clients | 7,702 | 8,613 | increased by911 |
| Apr 1, 2026 | AUM | $3,018,502,621 | $3,457,800,076 | increased by$439,297,455 |
| Apr 1, 2026 | Accounts | 7,702 | 8,163 | increased by461 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 25 | 39 | increased by14 |
| May 1, 2025 vs Oct 1, 2022 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 5,820 | 7,702 | increased by1,882 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $2,114,854,426 | $3,018,502,621 | increased by$903,648,195 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 5,820 | 7,702 | increased by1,882 |
| Apr 1, 2022 | Clients | 5,494 | 5,820 | increased by326 |
| Apr 1, 2022 | AUM | $1,797,729,212 | $2,114,854,426 | increased by$317,125,214 |
| Apr 1, 2022 | Accounts | 5,494 | 5,820 | increased by326 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “SAGE RUTTY” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“SAGE RUTTY” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.