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GUIDANCE CAPITAL, INC.
CRD 323541File 801-126764
APPROVED
Retail clients
Filing as of Apr 23, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$449.8M
Above cohort median (national)
Discretionary AUM
$449.8M
Clients
759
2,048 accounts
Employees
10
Above cohort median in KY
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Oct 21, 2022
- Principal office
- 2020 HIGH WICKHAM PLACE, SUITE 200, LOUISVILLE, KY, 40245
- Phone
- (502) 813-2100
- Website
- https://guidancecapital.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $449.8M
- Discretionary AUM
- $449.8M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 2,048
- Non-discretionary accounts
- 0
- Total accounts
- 2,048
- AUM per client
- $593K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $2.0M |
| High net worth individuals | 106 | $305.3M |
| Individuals (other than high net worth individuals) | 650 | $142.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | Clients | 572 | 759 | increased by187 |
| Mar 1, 2026 | AUM | $384,153,124 | $449,768,688 | increased by$65,615,564 |
| Mar 1, 2026 | Accounts | 572 | 2,048 | increased by1,476 |
| May 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “GUIDANCE CAPITAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“GUIDANCE CAPITAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.