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FRANKLY FINANCES
Legal name: FRANKLY FINANCES LLC
CRD 321270File 801-129403
APPROVED
Retail clients
Filing as of Feb 17, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$204.2M
Below cohort median (national)
Discretionary AUM
$204.2M
Clients
29
134 accounts
Employees
1
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- MIRO
- Registration date
- Jan 22, 2024
- Principal office
- Not reported
- Phone
- 786-897-5035
- Website
- https://franklyfinances.com/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $204.2M
- Discretionary AUM
- $204.2M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 134
- Non-discretionary accounts
- 0
- Total accounts
- 134
- AUM per client
- $7.0M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $156K |
| High net worth individuals | 21 | $201.8M |
| Pension and profit sharing plans | Fewer than 5 | $1.0M |
| Individuals (other than high net worth individuals) | 4 | $1.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- Subscription fees
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | Clients | 27 | 29 | increased by2 |
| Mar 1, 2026 | AUM | $160,199,740 | $204,153,330 | increased by$43,953,590 |
| Mar 1, 2026 | Accounts | 119 | 134 | increased by15 |
| May 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “FRANKLY FINANCES” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FRANKLY FINANCES” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.