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UNIVERSAL FINANCIAL ADVISORS, LLC
CRD 318392File 801-124991
APPROVED
Retail clients
Filing as of Aug 13, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$277.5M
Below cohort median (national)
Discretionary AUM
$277.5M
Clients
331
709 accounts
Employees
8
Below cohort median in MO
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- May 11, 2022
- Principal office
- 333 S. KIRKWOOD ROAD, SUITE 301, ST. LOUIS, MO, 63122
- Phone
- 314-721-5522
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $277.5M
- Discretionary AUM
- $277.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 709
- Non-discretionary accounts
- 0
- Total accounts
- 709
- AUM per client
- $838K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $254K |
| Charitable organizations | Fewer than 5 | $821K |
| High net worth individuals | 69 | $198.0M |
| Individuals (other than high net worth individuals) | 257 | $78.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 6 | 8 | increased by2 |
| Apr 1, 2026 | Clients | 304 | 331 | increased by27 |
| Apr 1, 2026 | AUM | $251,062,299 | $277,496,642 | increased by$26,434,343 |
| Apr 1, 2026 | Accounts | 647 | 709 | increased by62 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 5 | 6 | increased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 215 | 304 | increased by89 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $180,009,378 | $251,062,299 | increased by$71,052,921 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 407 | 647 | increased by240 |
| Oct 1, 2022 | Registration | APPROVED-120 | APPROVED | |
| Oct 1, 2022 | Clients | 0 | 215 | increased by215 |
| Oct 1, 2022 | AUM | $0 | $180,009,378 | increased by$180,009,378 |
| Oct 1, 2022 | Accounts | 0 | 407 | increased by407 |
| Sep 1, 2022 | Employees | 6 | 5 | decreased by1 |
| Jun 1, 2022 | Registration | — | APPROVED-120 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “UNIVERSAL FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“UNIVERSAL FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.