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724 ASSET MANAGEMENT, LLC
CRD 318169File 801-123108
APPROVED
Filing as of Mar 19, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$213.4M
Below cohort median (national)
Discretionary AUM
$213.4M
Clients
1
1,435 accounts
Employees
2
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jan 21, 2022
- Principal office
- Not reported
- Phone
- 517-256-4319
- Website
- https://724cap.com/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $213.4M
- Discretionary AUM
- $213.4M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,435
- Non-discretionary accounts
- 0
- Total accounts
- 1,435
- AUM per client
- $213.4M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other investment advisers | Fewer than 5 | $213.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Selection of other advisers
- Portfolio management for businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | AUM | $201,245,757 | $213,406,436 | increased by$12,160,679 |
| Apr 1, 2026 | Accounts | 1 | 1,435 | increased by1,434 |
| May 1, 2025 vs Oct 1, 2022 | Registration | APPROVED-120 | APPROVED | |
| May 1, 2025 vs Oct 1, 2022 | AUM | $0 | $201,245,757 | increased by$201,245,757 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 0 | 1 | increased by1 |
| Feb 1, 2022 | Registration | — | APPROVED-120 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “724 ASSET” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“724 ASSET” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.