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VALLEY FINANCIAL GROUP
Legal name: VALLEY FINANCIAL GROUP, INC.
CRD 312254File 801-120325
APPROVED
Retail clients
Custody
Filing as of Mar 20, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$287.2M
Below cohort median (national)
Discretionary AUM
$287.2M
Clients
508
925 accounts
Employees
6
Below cohort median in PA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- PLRO
- Registration date
- Feb 16, 2021
- Principal office
- 311 LINDENWOLD AVE, AMBLER, PA, 19002
- Phone
- 215-947-9190
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $287.2M
- Discretionary AUM
- $287.2M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 925
- Non-discretionary accounts
- 0
- Total accounts
- 925
- AUM per client
- $565K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $5.5M |
| Charitable organizations | Fewer than 5 | $344K |
| High net worth individuals | 73 | $121.0M |
| Individuals (other than high net worth individuals) | 435 | $160.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 472 | 508 | increased by36 |
| Apr 1, 2026 | AUM | $237,918,365 | $287,218,133 | increased by$49,299,768 |
| Apr 1, 2026 | Accounts | 821 | 925 | increased by104 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 5 | 6 | increased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 399 | 472 | increased by73 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $165,020,427 | $237,918,365 | increased by$72,897,938 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 643 | 821 | increased by178 |
| Apr 1, 2022 | Registration | APPROVED-120 | APPROVED | |
| Apr 1, 2022 | Employees | 1 | 5 | increased by4 |
| Apr 1, 2022 | Custody | No | Yes | |
| Apr 1, 2022 | Clients | 301 | 399 | increased by98 |
| Apr 1, 2022 | AUM | $136,634,103 | $165,020,427 | increased by$28,386,324 |
| Apr 1, 2022 | Accounts | 498 | 643 | increased by145 |
| Jul 1, 2021 | AUM | $0 | $136,634,103 | increased by$136,634,103 |
| Jul 1, 2021 | Accounts | 0 | 498 | increased by498 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “VALLEY FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“VALLEY FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.