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TRUE BLUE FINANCIAL, LLC
CRD 310841File 801-133948
APPROVED
Retail clients
Custody
Filing as of Mar 26, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$271.5M
Below cohort median (national)
Discretionary AUM
$271.5M
Clients
575
993 accounts
Employees
4
Below cohort median in MI
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jul 24, 2025
- Principal office
- 7889 RED ARROW HIGHWAY, STEVENSVILLE, MI, 49127
- Phone
- (269) 982-2710
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $271.5M
- Discretionary AUM
- $271.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 993
- Non-discretionary accounts
- 0
- Total accounts
- 993
- AUM per client
- $472K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 5 | $5.3M |
| High net worth individuals | 243 | $192.6M |
| Individuals (other than high net worth individuals) | 327 | $73.5M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Hourly charges
- Other (described) — SHARE IN THIRD PARTY ADVISORY FEES
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.