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TRUE BLUE FINANCIAL, LLC
CRD 310841File 801-133948
APPROVED
Retail clients
Custody
Filing as of Sep 11, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$271.5M
Below cohort median (national)
Discretionary AUM
$271.5M
Clients
575
993 accounts
Employees
4
Below cohort median in MI
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jul 24, 2025
- Principal office
- 7889 RED ARROW HIGHWAY, STEVENSVILLE, MI, 49127
- Phone
- (269) 982-2710
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $271.5M
- Discretionary AUM
- $271.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 993
- Non-discretionary accounts
- 0
- Total accounts
- 993
- AUM per client
- $472K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 5 | $5.3M |
| High net worth individuals | 243 | $192.6M |
| Individuals (other than high net worth individuals) | 327 | $73.5M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Hourly charges
- Other (described) — SHARE IN THIRD PARTY ADVISORY FEES
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 5 | 4 | decreased by1 |
| Apr 1, 2026 | Clients | 734 | 575 | decreased by159 |
| Apr 1, 2026 | AUM | $193,684,474 | $271,506,698 | increased by$77,822,224 |
| Apr 1, 2026 | Accounts | 726 | 993 | increased by267 |
| Dec 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “TRUE BLUE” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“TRUE BLUE” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.