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THE KELLY GROUP

Legal name: KELLY FINANCIAL GROUP, LLC

CRD 310140File 801-119450
APPROVED
Retail clients
Custody
Filing as of Mar 31, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$1.13B
Above cohort median (national)
Discretionary AUM
$1.06B
Non-discretionary $75.5M
Clients
1,113
3,043 accounts
Employees
22
Above cohort median in MD

Identity & registration

ADV Item 1
Organization form
Limited Liability Company
Firm type
Registered
SEC region
PLRO
Registration date
Oct 2, 2020
Principal office
48 EAST GORDON STREET, BEL AIR, MD, 21014
Phone
410-893-0560

Assets & accounts

ADV Item 5F
Total regulatory AUM
$1.13B
Discretionary AUM
$1.06B
Non-discretionary AUM
$75.5M
Discretionary accounts
2,987
Non-discretionary accounts
56
Total accounts
3,043
AUM per client
$1.0M

Clients by type

ADV Item 5D
Client typeClientsAUM
Other6$6.4M
Charitable organizations6$3.5M
High net worth individuals247$645.9M
Pension and profit sharing plans14$72.6M
Individuals (other than high net worth individuals)840$402.6M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Fixed fees
  • Hourly charges
  • A percentage of assets under your management

Advisory activities

  • Financial planning services
  • Selection of other advisers
  • Portfolio management for other
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
Yes
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
Yes
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromTo
Aug 12, 2026RegistrationAPPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.