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THE KELLY GROUP
Legal name: KELLY FINANCIAL GROUP, LLC
CRD 310140File 801-119450
APPROVED
Retail clients
Custody
Filing as of Mar 31, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$1.13B
Above cohort median (national)
Discretionary AUM
$1.06B
Non-discretionary $75.5M
Clients
1,113
3,043 accounts
Employees
22
Above cohort median in MD
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- PLRO
- Registration date
- Oct 2, 2020
- Principal office
- 48 EAST GORDON STREET, BEL AIR, MD, 21014
- Phone
- 410-893-0560
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.13B
- Discretionary AUM
- $1.06B
- Non-discretionary AUM
- $75.5M
- Discretionary accounts
- 2,987
- Non-discretionary accounts
- 56
- Total accounts
- 3,043
- AUM per client
- $1.0M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 6 | $6.4M |
| Charitable organizations | 6 | $3.5M |
| High net worth individuals | 247 | $645.9M |
| Pension and profit sharing plans | 14 | $72.6M |
| Individuals (other than high net worth individuals) | 840 | $402.6M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

