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SIMPLIFY ASSET MANAGEMENT INC.
CRD 309535File 801-119255
APPROVED
Disclosure events
Filing as of Aug 21, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$14.05B
Top 10% of cohort (national)
Discretionary AUM
$14.05B
Clients
44
44 accounts
Employees
45
Top 10% of cohort in NV
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Aug 10, 2020
- Principal office
- 10845 GRIFFITH PEAK DRIVE, 2/F, LAS VEGAS, NV, 89135
- Phone
- 702-389-9705
- Website
- HTTP://WWW.SIMPLIFY.US
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $14.05B
- Discretionary AUM
- $14.05B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 44
- Non-discretionary accounts
- 0
- Total accounts
- 44
- AUM per client
- $319.4M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Investment companies | 43 | $14.05B |
| Pooled investment vehicles | 1 | $2.3M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Portfolio management for businesses
- Portfolio management for investment companies
- Portfolio management for pooled investment vehicles
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11C2
- Q11C4
- Q11C5
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 23, 2026 | Disclosures | No | Yes | |
| Aug 23, 2026 | Clients | 36 | 44 | increased by8 |
| Aug 23, 2026 | AUM | $9,635,489,613 | $14,051,519,652 | increased by$4,416,030,039 |
| Aug 23, 2026 | Accounts | 36 | 44 | increased by8 |
| Dec 1, 2025 vs May 1, 2025 | Clients | 28 | 36 | increased by8 |
| Dec 1, 2025 vs May 1, 2025 | AUM | $4,662,466,719 | $9,635,489,613 | increased by$4,973,022,894 |
| Dec 1, 2025 vs May 1, 2025 | Accounts | 28 | 36 | increased by8 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 24 | 45 | increased by21 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 1 | 28 | increased by27 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $1,355,634,801 | $4,662,466,719 | increased by$3,306,831,918 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 21 | 28 | increased by7 |
| Oct 1, 2022 | Employees | 15 | 24 | increased by9 |
| Oct 1, 2022 | Clients | 12 | 1 | decreased by11 |
| Oct 1, 2022 | AUM | $690,000,000 | $1,355,634,801 | increased by$665,634,801 |
| Oct 1, 2022 | Accounts | 12 | 21 | increased by9 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “SIMPLIFY ASSET” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“SIMPLIFY ASSET” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.