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SIMPLIFY ASSET MANAGEMENT INC.
CRD 309535File 801-119255
APPROVED
Filing as of Oct 3, 2025
Feed vintage Aug 17, 2026
Regulatory AUM
$9.64B
Top 10% of cohort (national)
Discretionary AUM
$9.64B
Clients
36
36 accounts
Employees
45
Top 10% of cohort in NV
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Aug 10, 2020
- Principal office
- 10845 GRIFFITH PEAK DRIVE, 2/F, LAS VEGAS, NV, 89135
- Phone
- 702-389-9705
- Website
- HTTP://WWW.SIMPLIFY.US
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $9.64B
- Discretionary AUM
- $9.64B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 36
- Non-discretionary accounts
- 0
- Total accounts
- 36
- AUM per client
- $267.7M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Investment companies | 35 | $9.63B |
| Pooled investment vehicles | 1 | $1.3M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Portfolio management for businesses
- Portfolio management for investment companies
- Portfolio management for pooled investment vehicles
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.