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HAYS FINANCIAL GROUP, LLC
CRD 306877File 801-118389
APPROVED
Retail clients
Filing as of Mar 25, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$7.45B
Top 10% of cohort (national)
Discretionary AUM
$2.46B
Non-discretionary $4.99B
Clients
572
687 accounts
Employees
12
Top 10% of cohort in MN
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jan 4, 2021
- Principal office
- 901 S. MARQUETTE AVENUE, SUITE 2820, MINNEAPOLIS, MN, 55402
- Phone
- (612) 373-9863
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $7.45B
- Discretionary AUM
- $2.46B
- Non-discretionary AUM
- $4.99B
- Discretionary accounts
- 162
- Non-discretionary accounts
- 525
- Total accounts
- 687
- AUM per client
- $13.0M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 34 | $70.9M |
| Pension and profit sharing plans | 236 | $7.35B |
| Individuals (other than high net worth individuals) | 302 | $28.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 10 | 12 | increased by2 |
| Apr 1, 2026 | Clients | 532 | 572 | increased by40 |
| Apr 1, 2026 | AUM | $6,092,981,791 | $7,450,399,384 | increased by$1,357,417,593 |
| Apr 1, 2026 | Accounts | 688 | 687 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 12 | 10 | decreased by2 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 579 | 532 | decreased by47 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $1,840,747,318 | $6,092,981,791 | increased by$4,252,234,473 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 398 | 688 | increased by290 |
| Mar 1, 2022 | Employees | 6 | 12 | increased by6 |
| Mar 1, 2022 | AUM | $433,809,797 | $1,840,747,318 | increased by$1,406,937,521 |
| Mar 1, 2022 | Accounts | 50 | 398 | increased by348 |
| Aug 1, 2021 | Registration | APPROVED-120 | APPROVED | |
| Aug 1, 2021 | AUM | $0 | $433,809,797 | increased by$433,809,797 |
| Aug 1, 2021 | Accounts | 0 | 50 | increased by50 |
| Apr 1, 2021 | Registration | — | APPROVED-120 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “HAYS FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“HAYS FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.