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PERSONALIZED FINANCIAL SOLUTIONS LLC
CRD 306475File 801-131695
APPROVED
Retail clients
Custody
Disclosure events
Filing as of Sep 15, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$142.6M
Bottom 25% of cohort (national)
Discretionary AUM
$130.6M
Non-discretionary $12.0M
Clients
144
505 accounts
Employees
4
Bottom 25% of cohort in FL
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- MIRO
- Registration date
- Jan 3, 2025
- Principal office
- 28163 US HIGHWAY 19 NORTH, SUITE 205, CLEARWATER, FL, 33761
- Phone
- 727-754-4401
- Website
- https://www.pfsinvest.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $142.6M
- Discretionary AUM
- $130.6M
- Non-discretionary AUM
- $12.0M
- Discretionary accounts
- 415
- Non-discretionary accounts
- 90
- Total accounts
- 505
- AUM per client
- $990K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 42 | $98.9M |
| Individuals (other than high net worth individuals) | 102 | $43.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11E1
- Q11E2
- Q11E4
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Feb 1, 2026 | Clients | 127 | 144 | increased by17 |
| Feb 1, 2026 | AUM | $109,428,623 | $142,558,870 | increased by$33,130,247 |
| Feb 1, 2026 | Accounts | 443 | 505 | increased by62 |
| Dec 1, 2025 vs May 1, 2025 | Employees | 5 | 4 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Registration | APPROVED-120 | APPROVED | |
| May 1, 2025 vs Oct 1, 2022 | Employees | 4 | 5 | increased by1 |
| May 1, 2025 vs Oct 1, 2022 | Disclosures | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 89 | 127 | increased by38 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $51,314,237 | $109,428,623 | increased by$58,114,386 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 207 | 443 | increased by236 |
| Apr 1, 2022 | Employees | 2 | 4 | increased by2 |
| Apr 1, 2022 | Clients | 78 | 89 | increased by11 |
| Apr 1, 2022 | AUM | $47,713,115 | $51,314,237 | increased by$3,601,122 |
| Apr 1, 2022 | Accounts | 186 | 207 | increased by21 |
| Dec 1, 2021 | Employees | 1 | 2 | increased by1 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “PERSONALIZED FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PERSONALIZED FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.