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MIDWEST HERITAGE FINANCIAL ADVISORS
Legal name: MIDWEST HERITAGE BANK, FSB
CRD 306308File 801-119038
APPROVED
Retail clients
Filing as of Jan 2, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$398.7M
Below cohort median (national)
Discretionary AUM
$398.7M
Clients
334
647 accounts
Employees
6
Above cohort median in IA
Identity & registration
ADV Item 1- Organization form
- Other (specify)
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jul 10, 2020
- Principal office
- 3580 EP TRUE PARKWAY, WEST DES MOINES, IA, 50265
- Phone
- 515-246-8378
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $398.7M
- Discretionary AUM
- $398.7M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 647
- Non-discretionary accounts
- 0
- Total accounts
- 647
- AUM per client
- $1.2M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 115 | $333.0M |
| Individuals (other than high net worth individuals) | 219 | $65.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Dec 1, 2025 vs May 1, 2025 | Employees | 4 | 6 | increased by2 |
| Dec 1, 2025 vs May 1, 2025 | Clients | 302 | 334 | increased by32 |
| Dec 1, 2025 vs May 1, 2025 | AUM | $314,203,732 | $398,657,041 | increased by$84,453,309 |
| Dec 1, 2025 vs May 1, 2025 | Accounts | 571 | 647 | increased by76 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 3 | 4 | increased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 257 | 302 | increased by45 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $183,219,558 | $314,203,732 | increased by$130,984,174 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 454 | 571 | increased by117 |
| Dec 1, 2021 | Employees | 2 | 3 | increased by1 |
| Dec 1, 2021 | Clients | 202 | 257 | increased by55 |
| Dec 1, 2021 | AUM | $112,248,630 | $183,219,558 | increased by$70,970,928 |
| Dec 1, 2021 | Accounts | 320 | 454 | increased by134 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “MIDWEST HERITAGE” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“MIDWEST HERITAGE” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.