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HERON BAY CAPITAL MANAGEMENT
Legal name: HERON BAY CAPITAL MANAGEMENT, LLC
CRD 305537File 801-117590
APPROVED
Retail clients
Custody
Filing as of Sep 21, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$643.8M
Above cohort median (national)
Discretionary AUM
$591.2M
Non-discretionary $52.5M
Clients
127
490 accounts
Employees
7
Above cohort median in MI
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Nov 12, 2019
- Principal office
- 40701 WOODWARD AVE, SUITE 104, BLOOMFIELD HILLS, MI, 48304
- Phone
- 248-970-0900
- Website
- http://www.heronbaycap.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $643.8M
- Discretionary AUM
- $591.2M
- Non-discretionary AUM
- $52.5M
- Discretionary accounts
- 308
- Non-discretionary accounts
- 182
- Total accounts
- 490
- AUM per client
- $5.1M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 46 | $492.2M |
| Pension and profit sharing plans | Fewer than 5 | $59.6M |
| Individuals (other than high net worth individuals) | 81 | $92.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Feb 1, 2026 | Clients | 135 | 127 | decreased by8 |
| Feb 1, 2026 | AUM | $605,214,470 | $643,782,110 | increased by$38,567,640 |
| Feb 1, 2026 | Accounts | 355 | 490 | increased by135 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 6 | 7 | increased by1 |
| May 1, 2025 vs Oct 1, 2022 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 69 | 135 | increased by66 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $240,826,424 | $605,214,470 | increased by$364,388,046 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 194 | 355 | increased by161 |
| Apr 1, 2022 | Employees | 5 | 6 | increased by1 |
| Apr 1, 2022 | Clients | 41 | 69 | increased by28 |
| Apr 1, 2022 | AUM | $200,889,126 | $240,826,424 | increased by$39,937,298 |
| Apr 1, 2022 | Accounts | 126 | 194 | increased by68 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “HERON BAY” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“HERON BAY” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.