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THEORY FINANCIAL
Legal name: THEORY FINANCIAL LLC
CRD 304084File 801-122366
APPROVED
Retail clients
Filing as of Mar 4, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$319.2M
Below cohort median (national)
Discretionary AUM
$315.4M
Non-discretionary $3.9M
Clients
252
676 accounts
Employees
3
Below cohort median in CO
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- DRO
- Registration date
- Sep 22, 2021
- Principal office
- 2580 HARMONY ROAD, SUITE 201, FORT COLLINS, CO, 80528
- Phone
- 970-305-4649
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $319.2M
- Discretionary AUM
- $315.4M
- Non-discretionary AUM
- $3.9M
- Discretionary accounts
- 674
- Non-discretionary accounts
- 2
- Total accounts
- 676
- AUM per client
- $1.3M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 106 | $255.4M |
| Individuals (other than high net worth individuals) | 146 | $63.8M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.