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RHEECO, INC.
CRD 301106File 801-132378
APPROVED
Retail clients
Filing as of Feb 20, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$119.2M
Bottom 25% of cohort (national)
Discretionary AUM
$119.2M
Clients
318
562 accounts
Employees
4
Bottom 25% of cohort in MA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- BRO
- Registration date
- Apr 14, 2025
- Principal office
- 47 ELIOT STREET, NATICK, MA, 01760
- Phone
- (508) 655-1185
- Website
- http://rhee.co
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $119.2M
- Discretionary AUM
- $119.2M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 562
- Non-discretionary accounts
- 0
- Total accounts
- 562
- AUM per client
- $375K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $80K |
| High net worth individuals | 30 | $28.7M |
| Pension and profit sharing plans | Fewer than 5 | $8.4M |
| Individuals (other than high net worth individuals) | 288 | $82.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.