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TRUFP
Legal name: INVESTMENT PLANNING ADVISORS
CRD 299212File 801-117561
APPROVED
Retail clients
Custody
Filing as of Mar 3, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$421.7M
Below cohort median (national)
Discretionary AUM
$421.7M
Clients
820
2,645 accounts
Employees
8
Below cohort median in GA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Oct 30, 2019
- Principal office
- 3550 ROWE LANE, CUMMING, GA, 30041
- Phone
- 770-205-4394
- Website
- HTTPS://WWW.TRUFP.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $421.7M
- Discretionary AUM
- $421.7M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 2,645
- Non-discretionary accounts
- 0
- Total accounts
- 2,645
- AUM per client
- $514K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 120 | $233.8M |
| Individuals (other than high net worth individuals) | 700 | $187.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Feb 1, 2026 | Employees | 5 | 8 | increased by3 |
| Feb 1, 2026 | Custody | No | Yes | |
| Feb 1, 2026 | Clients | 1,206 | 820 | decreased by386 |
| Feb 1, 2026 | AUM | $334,137,900 | $421,695,801 | increased by$87,557,901 |
| Feb 1, 2026 | Accounts | 2,275 | 2,645 | increased by370 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 6 | 5 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 675 | 1,206 | increased by531 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $189,145,000 | $334,137,900 | increased by$144,992,900 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,465 | 2,275 | increased by810 |
| Feb 1, 2022 | Employees | 5 | 6 | increased by1 |
| Feb 1, 2022 | Clients | 1,297 | 675 | decreased by622 |
| Feb 1, 2022 | AUM | $151,099,350 | $189,145,000 | increased by$38,045,650 |
| Feb 1, 2022 | Accounts | 1,297 | 1,465 | increased by168 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “TRUFP” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“TRUFP” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.