PRINCIPAL ADVISED SERVICES

Legal name: PRINCIPAL ADVISED SERVICES, LLC

CRD 297324File 801-114432

APPROVED

Retail clients

Custody

Filing as of Jul 10, 2026

Feed vintage Oct 1, 2026

Regulatory AUM

$1.42B

Above cohort median (national)

Discretionary AUM

$1.42B

Clients

23,164

23,164 accounts

Employees

383

Top 25% of cohort in IA

Identity & registration

ADV Item 1

Organization form: Limited Liability Company
Firm type: Registered
SEC region: CHRO
Registration date: Dec 14, 2018
Principal office: 655 9TH STREET, DES MOINES, IA, 50309
Phone: 866-412-0770
Website: HTTP://WWW.PRINCIPAL.COM

Assets & accounts

ADV Item 5F

Total regulatory AUM: $1.42B
Discretionary AUM: $1.42B
Non-discretionary AUM: $0
Discretionary accounts: 23,164
Non-discretionary accounts: 0
Total accounts: 23,164
AUM per client: $61K

Clients by type

ADV Item 5D

Client type	Clients	AUM
High net worth individuals	64	$89.7M
Individuals (other than high net worth individuals)	23,100	$1.33B

Compensation & activities

ADV Items 5E, 5G

Compensation

Fixed fees
A percentage of assets under your management

Advisory activities

Financial planning services
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: Yes
Firm Custody Assets: Yes
Firm Custody Clients: Yes
Firm Custody Securities: Yes
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: Yes
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To	Change
Apr 1, 2026	Employees	343	383	increased by40
Apr 1, 2026	Clients	16,940	23,164	increased by6,224
Apr 1, 2026	AUM	$887,316,440	$1,422,868,428	increased by$535,551,988
Apr 1, 2026	Accounts	16,940	23,164	increased by6,224
May 1, 2025 vs Oct 1, 2022	Employees	89	343	increased by254
May 1, 2025 vs Oct 1, 2022	Clients	5,035	16,940	increased by11,905
May 1, 2025 vs Oct 1, 2022	AUM	$261,312,637	$887,316,440	increased by$626,003,803
May 1, 2025 vs Oct 1, 2022	Accounts	5,035	16,940	increased by11,905
Apr 1, 2022	Employees	69	89	increased by20
Apr 1, 2022	Clients	2,041	5,035	increased by2,994
Apr 1, 2022	AUM	$109,577,873	$261,312,637	increased by$151,734,764
Apr 1, 2022	Accounts	2,291	5,035	increased by2,744
Apr 1, 2021	Registration	—	APPROVED

On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.

See plans that list “PRINCIPAL ADVISED” as a service provider on 5500mcp →

Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PRINCIPAL ADVISED” may also match similarly-named firms). Confirm identity against each filing.

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.