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BLUE SQUARE ASSET MANAGEMENT, LLC
CRD 296802File 801-113999
APPROVED
Retail clients
Custody
Disclosure events
Filing as of Jul 1, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$410.3M
Below cohort median (national)
Discretionary AUM
$311.3M
Non-discretionary $99.0M
Clients
214
651 accounts
Employees
9
Below cohort median in NY
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Sep 17, 2018
- Principal office
- 17 STATE STREET, 40TH FLOOR, NEW YORK, NY, 10004
- Phone
- 646-928-8000
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $410.3M
- Discretionary AUM
- $311.3M
- Non-discretionary AUM
- $99.0M
- Discretionary accounts
- 494
- Non-discretionary accounts
- 157
- Total accounts
- 651
- AUM per client
- $1.9M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | 5 | $391K |
| High net worth individuals | 128 | $352.1M |
| Pooled investment vehicles | 1 | $18.6M |
| Pension and profit sharing plans | 24 | $25.7M |
| Individuals (other than high net worth individuals) | 56 | $13.5M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- Yes
Disclosure events
ADV Item 11- Q11E2
- Q11E4
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 6 | 9 | increased by3 |
| Apr 1, 2026 | Clients | 204 | 214 | increased by10 |
| Apr 1, 2026 | AUM | $357,721,560 | $410,261,389 | increased by$52,539,829 |
| Apr 1, 2026 | Accounts | 599 | 651 | increased by52 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 7 | 6 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 160 | 204 | increased by44 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $251,110,343 | $357,721,560 | increased by$106,611,217 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 474 | 599 | increased by125 |
| Aug 1, 2022 | Clients | 170 | 160 | decreased by10 |
| Aug 1, 2022 | AUM | $291,318,443 | $251,110,343 | decreased by$40,208,100 |
| Aug 1, 2022 | Accounts | 481 | 474 | decreased by7 |
| Apr 1, 2022 | Employees | 9 | 7 | decreased by2 |
| Apr 1, 2022 | Clients | 134 | 170 | increased by36 |
| Apr 1, 2022 | AUM | $251,576,497 | $291,318,443 | increased by$39,741,946 |
| Apr 1, 2022 | Accounts | 429 | 481 | increased by52 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “BLUE SQUARE” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“BLUE SQUARE” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.