WATERROCK WEALTH MANAGEMENT

Legal name: PRIEN ASSET MANAGEMENT, LLC

CRD 296462File 801-128547

APPROVED

Retail clients

Filing as of Mar 24, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$153.7M

Bottom 25% of cohort (national)

Discretionary AUM

$153.7M

Clients

290

290 accounts

Employees

Below cohort median in NM

Identity & registration

ADV Item 1

Organization form: Limited Liability Company
Firm type: Registered
SEC region: DRO
Registration date: Aug 10, 2023
Principal office: 6565 AMERICAS PARKWAY NE, STE 200, ALBUQUERQUE, NM, 87110
Phone: 505-831-6342
Website: https://www.linkedin.com/in/christopher-prien-9646ab17?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=i

Assets & accounts

ADV Item 5F

Total regulatory AUM: $153.7M
Discretionary AUM: $153.7M
Non-discretionary AUM: $0
Discretionary accounts: 290
Non-discretionary accounts: 0
Total accounts: 290
AUM per client: $530K

Clients by type

ADV Item 5D

Client type	Clients	AUM
Charitable organizations	Fewer than 5	$157K
High net worth individuals	37	$122.1M
Individuals (other than high net worth individuals)	252	$31.4M

Compensation & activities

ADV Items 5E, 5G

Compensation

Fixed fees
Hourly charges
A percentage of assets under your management

Advisory activities

Financial planning services
Selection of other advisers
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: No
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: No
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.