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GPS FINANCIAL, LLC
CRD 290227File 801-112019
APPROVED
Retail clients
Custody
Filing as of Mar 17, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$77.3M
Bottom 25% of cohort (national)
Discretionary AUM
$77.3M
Clients
263
563 accounts
Employees
2
Bottom 25% of cohort in NY
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Nov 8, 2017
- Principal office
- 141 SULLYS TRAIL, SUITE 8A, PITTSFORD, NY, 14534
- Phone
- 585-598-9111
- Website
- HTTPS://WWW.PUBGPS.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $77.3M
- Discretionary AUM
- $77.3M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 563
- Non-discretionary accounts
- 0
- Total accounts
- 563
- AUM per client
- $294K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 14 | $17.1M |
| Individuals (other than high net worth individuals) | 249 | $60.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 1 | 2 | increased by1 |
| Apr 1, 2026 | Clients | 269 | 263 | decreased by6 |
| Apr 1, 2026 | AUM | $57,761,363 | $77,322,871 | increased by$19,561,508 |
| Apr 1, 2026 | Accounts | 556 | 563 | increased by7 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 180 | 269 | increased by89 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $46,391,279 | $57,761,363 | increased by$11,370,084 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 419 | 556 | increased by137 |
| Mar 1, 2022 | Employees | 2 | 1 | decreased by1 |
| Mar 1, 2022 | Custody | No | Yes | |
| Mar 1, 2022 | Clients | 206 | 180 | decreased by26 |
| Mar 1, 2022 | AUM | $40,293,632 | $46,391,279 | increased by$6,097,647 |
| Mar 1, 2022 | Accounts | 440 | 419 | decreased by21 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “GPS FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“GPS FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.