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GPS FINANCIAL, LLC
CRD 290227File 801-112019
APPROVED
Retail clients
Custody
Filing as of Mar 17, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$77.3M
Bottom 25% of cohort (national)
Discretionary AUM
$77.3M
Clients
263
563 accounts
Employees
2
Bottom 25% of cohort in NY
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Nov 8, 2017
- Principal office
- 141 SULLYS TRAIL, SUITE 8A, PITTSFORD, NY, 14534
- Phone
- 585-598-9111
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $77.3M
- Discretionary AUM
- $77.3M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 563
- Non-discretionary accounts
- 0
- Total accounts
- 563
- AUM per client
- $294K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 14 | $17.1M |
| Individuals (other than high net worth individuals) | 249 | $60.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.