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PRIME CAPITAL FINANCIAL
Legal name: PRIME CAPITAL INVESTMENT ADVISORS, LLC
CRD 288712File 801-110709
APPROVED
Retail clients
Custody
Filing as of Jun 1, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$39.14B
Top 10% of cohort (national)
Discretionary AUM
$19.56B
Non-discretionary $19.58B
Clients
23,965
55,376 accounts
Employees
460
Top 10% of cohort in KS
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- DRO
- Registration date
- Jun 23, 2017
- Principal office
- 6201 COLLEGE BLVD., SUITE #150, OVERLAND PARK, KS, 66211
- Phone
- (800) 493-6226
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $39.14B
- Discretionary AUM
- $19.56B
- Non-discretionary AUM
- $19.58B
- Discretionary accounts
- 32,014
- Non-discretionary accounts
- 23,362
- Total accounts
- 55,376
- AUM per client
- $1.6M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 382 | $739.0M |
| Charitable organizations | 75 | $43.5M |
| High net worth individuals | 5,571 | $12.98B |
| Pooled investment vehicles | 1 | $1.80B |
| Pension and profit sharing plans | 1,378 | $17.73B |
| Individuals (other than high net worth individuals) | 16,558 | $5.84B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Hourly charges
- Other (described) — SEMINAR FEES, PROMOTER FEES, SUBSCRIPTION FEE FINANCIAL PLANS
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Other
- Other advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.