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CROSS FINANCIAL ADVISORS
Legal name: CROSS FINANCIAL ADVISORS, LLC
CRD 287686File 801-110589
APPROVED
Retail clients
Custody
Filing as of Jul 9, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$481.8M
Above cohort median (national)
Discretionary AUM
$481.8M
Clients
1,873
2,907 accounts
Employees
12
Above cohort median in OR
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- Jun 22, 2017
- Principal office
- 11600 SW SHILO LANE, SUITE 100, PORTLAND, OR, 97225
- Phone
- (503) 430-0563
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $481.8M
- Discretionary AUM
- $481.8M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 2,907
- Non-discretionary accounts
- 0
- Total accounts
- 2,907
- AUM per client
- $257K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 14 | $7.7M |
| Charitable organizations | 11 | $2.4M |
| High net worth individuals | 548 | $304.4M |
| Pension and profit sharing plans | 17 | $3.7M |
| Individuals (other than high net worth individuals) | 1,283 | $163.6M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.