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EFFECTIVE ASSETS
Legal name: EFFECTIVE ASSETS, INC.
CRD 285744File 801-120391
APPROVED
Retail clients
Custody
Filing as of Feb 4, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$165.1M
Bottom 25% of cohort (national)
Discretionary AUM
$160.0M
Non-discretionary $5.2M
Clients
124
410 accounts
Employees
2
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Feb 26, 2021
- Principal office
- Not reported
- Phone
- 510-549-2525
- Website
- https://effectiveassets.com/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $165.1M
- Discretionary AUM
- $160.0M
- Non-discretionary AUM
- $5.2M
- Discretionary accounts
- 320
- Non-discretionary accounts
- 90
- Total accounts
- 410
- AUM per client
- $1.3M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $1.4M |
| High net worth individuals | 41 | $121.1M |
| Pension and profit sharing plans | Fewer than 5 | $9.9M |
| Individuals (other than high net worth individuals) | 83 | $32.8M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Publications
- Financial planning services
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | AUM | $151,283,010 | $165,142,215 | increased by$13,859,205 |
| Mar 1, 2026 | Accounts | 405 | 410 | increased by5 |
| May 1, 2025 vs Oct 1, 2022 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 121 | 124 | increased by3 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $151,302,721 | $151,283,010 | decreased by$19,711 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 374 | 405 | increased by31 |
| Feb 1, 2022 | Clients | 114 | 121 | increased by7 |
| Feb 1, 2022 | AUM | $134,110,695 | $151,302,721 | increased by$17,192,026 |
| Feb 1, 2022 | Accounts | 347 | 374 | increased by27 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “EFFECTIVE ASSETS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“EFFECTIVE ASSETS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.