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HERITAGE FINANCIAL LLC

Legal name: HERITAGE FINANCIAL, LLC

CRD 285149File 801-114336
APPROVED
Retail clients
Custody
Filing as of Jun 9, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$408.0M
Below cohort median (national)
Discretionary AUM
$364.8M
Non-discretionary $43.2M
Clients
350
1,507 accounts
Employees
8
Below cohort median in VA

Identity & registration

ADV Item 1
Organization form
Limited Liability Company
Firm type
Registered
SEC region
PLRO
Registration date
Nov 26, 2018
Principal office
7001 HERITAGE VILLAGE PLAZA, SUITE 190, GAINESVILLE, VA, 20155
Phone
(703) 754-1233

Assets & accounts

ADV Item 5F
Total regulatory AUM
$408.0M
Discretionary AUM
$364.8M
Non-discretionary AUM
$43.2M
Discretionary accounts
1,369
Non-discretionary accounts
138
Total accounts
1,507
AUM per client
$1.2M

Clients by type

ADV Item 5D
Client typeClientsAUM
Charitable organizationsFewer than 5$6.1M
High net worth individuals132$303.9M
Pension and profit sharing plansFewer than 5$26.1M
Individuals (other than high net worth individuals)218$71.9M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Fixed fees
  • Hourly charges
  • A percentage of assets under your management

Advisory activities

  • Financial planning services
  • Selection of other advisers
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
Yes
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
No
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromTo
Aug 12, 2026RegistrationAPPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.