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HERITAGE FINANCIAL LLC
Legal name: HERITAGE FINANCIAL, LLC
CRD 285149File 801-114336
APPROVED
Retail clients
Custody
Filing as of Jun 9, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$408.0M
Below cohort median (national)
Discretionary AUM
$364.8M
Non-discretionary $43.2M
Clients
350
1,507 accounts
Employees
8
Below cohort median in VA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- PLRO
- Registration date
- Nov 26, 2018
- Principal office
- 7001 HERITAGE VILLAGE PLAZA, SUITE 190, GAINESVILLE, VA, 20155
- Phone
- (703) 754-1233
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $408.0M
- Discretionary AUM
- $364.8M
- Non-discretionary AUM
- $43.2M
- Discretionary accounts
- 1,369
- Non-discretionary accounts
- 138
- Total accounts
- 1,507
- AUM per client
- $1.2M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $6.1M |
| High net worth individuals | 132 | $303.9M |
| Pension and profit sharing plans | Fewer than 5 | $26.1M |
| Individuals (other than high net worth individuals) | 218 | $71.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

