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HERITAGE FINANCIAL LLC
Legal name: HERITAGE FINANCIAL, LLC
CRD 285149File 801-114336
APPROVED
Retail clients
Custody
Filing as of Jun 9, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$408.0M
Below cohort median (national)
Discretionary AUM
$364.8M
Non-discretionary $43.2M
Clients
350
1,507 accounts
Employees
8
Below cohort median in VA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- PLRO
- Registration date
- Nov 26, 2018
- Principal office
- 7001 HERITAGE VILLAGE PLAZA, SUITE 190, GAINESVILLE, VA, 20155
- Phone
- (703) 754-1233
- Website
- http://www.heritagefin.com/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $408.0M
- Discretionary AUM
- $364.8M
- Non-discretionary AUM
- $43.2M
- Discretionary accounts
- 1,369
- Non-discretionary accounts
- 138
- Total accounts
- 1,507
- AUM per client
- $1.2M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $6.1M |
| High net worth individuals | 132 | $303.9M |
| Pension and profit sharing plans | Fewer than 5 | $26.1M |
| Individuals (other than high net worth individuals) | 218 | $71.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Jun 1, 2026 | Employees | 7 | 8 | increased by1 |
| Apr 1, 2026 | Employees | 6 | 7 | increased by1 |
| Apr 1, 2026 | Clients | 335 | 350 | increased by15 |
| Apr 1, 2026 | AUM | $334,741,601 | $407,976,663 | increased by$73,235,062 |
| Apr 1, 2026 | Accounts | 1,380 | 1,507 | increased by127 |
| Dec 1, 2025 vs May 1, 2025 | Employees | 7 | 6 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 338 | 335 | decreased by3 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $240,298,479 | $334,741,601 | increased by$94,443,122 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,201 | 1,380 | increased by179 |
| Apr 1, 2022 | Custody | No | Yes | |
| Apr 1, 2022 | Clients | 314 | 338 | increased by24 |
| Apr 1, 2022 | AUM | $199,558,687 | $240,298,479 | increased by$40,739,792 |
| Apr 1, 2022 | Accounts | 1,099 | 1,201 | increased by102 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “HERITAGE FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“HERITAGE FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.