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PACIFIC SUN FINANCIAL CORP
CRD 284286File 801-107989
APPROVED
Retail clients
Filing as of Sep 29, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$323.0M
Below cohort median (national)
Discretionary AUM
$323.0M
Clients
381
933 accounts
Employees
4
Below cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Jul 5, 2016
- Principal office
- 10940 WILSHIRE BLVD, SUITE 1450, LOS ANGELES, CA, 90024
- Phone
- 949-716-8646
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $323.0M
- Discretionary AUM
- $323.0M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 933
- Non-discretionary accounts
- 0
- Total accounts
- 933
- AUM per client
- $848K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 76 | $241.0M |
| Individuals (other than high net worth individuals) | 305 | $82.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Dec 1, 2025 vs May 1, 2025 | Clients | 361 | 382 | increased by21 |
| Dec 1, 2025 vs May 1, 2025 | AUM | $268,000,000 | $290,000,000 | increased by$22,000,000 |
| Dec 1, 2025 vs May 1, 2025 | Accounts | 846 | 879 | increased by33 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 329 | 361 | increased by32 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $219,408,847 | $268,000,000 | increased by$48,591,153 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 854 | 846 | decreased by8 |
| Oct 1, 2022 | Employees | 2 | 4 | increased by2 |
| Oct 1, 2022 | Clients | 816 | 329 | decreased by487 |
| Oct 1, 2022 | AUM | $230,768,028 | $219,408,847 | decreased by$11,359,181 |
| Oct 1, 2022 | Accounts | 828 | 854 | increased by26 |
| Nov 1, 2021 | Clients | 354 | 816 | increased by462 |
| Nov 1, 2021 | AUM | $166,133,000 | $230,768,028 | increased by$64,635,028 |
| Nov 1, 2021 | Accounts | 737 | 828 | increased by91 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “PACIFIC SUN” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PACIFIC SUN” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.