← Directory
ROOTED PLANNING GROUP
Legal name: IRVINE WEALTH PLANNING STRATEGIES, LLC
CRD 284120File 801-112546
APPROVED
Retail clients
Custody
Filing as of Feb 24, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$157.0M
Bottom 25% of cohort (national)
Discretionary AUM
$155.0M
Non-discretionary $2.0M
Clients
229
776 accounts
Employees
7
Bottom 25% of cohort in NY
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Mar 1, 2018
- Principal office
- 10 EAST MARKET STREET, CORNING, NY, 14830
- Phone
- 607-438-2761
- Website
- HTTP://WWW.ROOTEDPG.COM/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $157.0M
- Discretionary AUM
- $155.0M
- Non-discretionary AUM
- $2.0M
- Discretionary accounts
- 774
- Non-discretionary accounts
- 2
- Total accounts
- 776
- AUM per client
- $686K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $488 |
| Charitable organizations | 5 | $1.6M |
| High net worth individuals | 80 | $106.9M |
| Pension and profit sharing plans | 6 | $2.4M |
| Individuals (other than high net worth individuals) | 138 | $46.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
Advisory activities
- Other
- Other advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | Employees | 8 | 7 | decreased by1 |
| Mar 1, 2026 | Clients | 270 | 229 | decreased by41 |
| Mar 1, 2026 | AUM | $117,735,789 | $156,991,981 | increased by$39,256,192 |
| Mar 1, 2026 | Accounts | 705 | 776 | increased by71 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 5 | 8 | increased by3 |
| May 1, 2025 vs Oct 1, 2022 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 196 | 270 | increased by74 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $60,200,000 | $117,735,789 | increased by$57,535,789 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 258 | 705 | increased by447 |
| Feb 1, 2022 | Clients | 168 | 196 | increased by28 |
| Feb 1, 2022 | AUM | $47,024,544 | $60,200,000 | increased by$13,175,456 |
| Feb 1, 2022 | Accounts | 352 | 258 | decreased by94 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “ROOTED PLANNING” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“ROOTED PLANNING” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.