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CLF ASSET MANAGEMENT, INC.
CRD 284060File 801-131455
APPROVED
Retail clients
Filing as of Mar 2, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$146.9M
Bottom 25% of cohort (national)
Discretionary AUM
$124.7M
Non-discretionary $22.2M
Clients
386
1,160 accounts
Employees
5
Bottom 25% of cohort in WI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Dec 6, 2024
- Principal office
- 999 FOURIER DRIVE, SUITE 301, MADISON, WI, 53717
- Phone
- 8885053956
- Website
- HTTP://WWW.CLFASSET.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $146.9M
- Discretionary AUM
- $124.7M
- Non-discretionary AUM
- $22.2M
- Discretionary accounts
- 1,019
- Non-discretionary accounts
- 141
- Total accounts
- 1,160
- AUM per client
- $381K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 1 | $3K |
| High net worth individuals | 98 | $86.9M |
| Pension and profit sharing plans | 4 | $11.9M |
| Individuals (other than high net worth individuals) | 283 | $48.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

