WILLOW WEALTH

Legal name: WILLOW ASSET MANAGEMENT LLC

CRD 282487File 801-107574

APPROVED

Retail clients

Custody

Disclosure events

Filing as of Jun 15, 2026

Feed vintage Oct 1, 2026

Regulatory AUM

$1.64B

Top 25% of cohort (national)

Discretionary AUM

$1.64B

Clients

411

411 accounts

Employees

105

Above cohort median in NY

Identity & registration

ADV Item 1

Organization form: Limited Liability Company
Firm type: Registered
SEC region: NYRO
Registration date: Apr 6, 2016
Principal office: 245 FIFTH AVENUE, 21ST FLOOR, NEW YORK, NY, 10016
Phone: 844-943-5378
Website: HTTP://WWW.WILLOWWEALTH.COM

Assets & accounts

ADV Item 5F

Total regulatory AUM: $1.64B
Discretionary AUM: $1.64B
Non-discretionary AUM: $0
Discretionary accounts: 411
Non-discretionary accounts: 0
Total accounts: 411
AUM per client: $4.0M

Clients by type

ADV Item 5D

Client type	Clients	AUM
Investment companies	1	$148.6M
Charitable organizations	1	$3K
High net worth individuals	11	$1.4M
Pooled investment vehicles	180	$1.48B
Pension and profit sharing plans	2	$27K
Individuals (other than high net worth individuals)	216	$10.2M

Compensation & activities

ADV Items 5E, 5G

Compensation

Performance-based fees
A percentage of assets under your management

Advisory activities

Portfolio management for investment companies
Portfolio management for pooled investment vehicles

Custody

ADV Item 9

Firm Custody Cash: Yes
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: Yes
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: Yes

Disclosure events

ADV Item 11

Q11
Q11C1
Q11C2
Q11C4
Q11C5

Filed changes

Date	Field	From	To	Change
Apr 1, 2026	Employees	125	105	decreased by20
Apr 1, 2026	Clients	209	411	increased by202
Apr 1, 2026	AUM	$1,862,096,214	$1,636,467,286	decreased by$225,628,928
Apr 1, 2026	Accounts	209	411	increased by202
May 1, 2025 vs Oct 1, 2022	Employees	98	125	increased by27
May 1, 2025 vs Oct 1, 2022	Disclosures	No	Yes
May 1, 2025 vs Oct 1, 2022	Clients	138	209	increased by71
May 1, 2025 vs Oct 1, 2022	AUM	$712,994,332	$1,862,096,214	increased by$1,149,101,882
May 1, 2025 vs Oct 1, 2022	Accounts	138	209	increased by71
Apr 1, 2022	Employees	80	98	increased by18
Apr 1, 2022	Clients	102	138	increased by36
Apr 1, 2022	AUM	$700,702,726	$712,994,332	increased by$12,291,606
Apr 1, 2022	Accounts	102	138	increased by36
Apr 1, 2021	Registration	—	APPROVED

On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.

See plans that list “WILLOW WEALTH” as a service provider on 5500mcp →

Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“WILLOW WEALTH” may also match similarly-named firms). Confirm identity against each filing.

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.