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AURORA PRIVATE WEALTH, INC.
CRD 281604File 801-110498
APPROVED
Retail clients
Disclosure events
Filing as of Jul 1, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$374.0M
Below cohort median (national)
Discretionary AUM
$374.0M
Clients
1,508
1,508 accounts
Employees
21
Below cohort median in NJ
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- May 5, 2017
- Principal office
- 999 RIVERVIEW DRIVE, SUITE 201, TOTOWA, NJ, 07512
- Phone
- 973-394-0404
- Website
- https://www.aurorapw.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $374.0M
- Discretionary AUM
- $374.0M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,508
- Non-discretionary accounts
- 0
- Total accounts
- 1,508
- AUM per client
- $248K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 81 | $171.2M |
| Individuals (other than high net worth individuals) | 1,427 | $202.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11D4
- Q11E2
- Q11E4
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 1, 2026 | Employees | 25 | 21 | decreased by4 |
| Apr 1, 2026 | Clients | 1,843 | 1,508 | decreased by335 |
| Apr 1, 2026 | AUM | $395,308,639 | $374,030,968 | decreased by$21,277,671 |
| Apr 1, 2026 | Accounts | 1,843 | 1,508 | decreased by335 |
| Dec 1, 2025 vs May 1, 2025 | Employees | 29 | 25 | decreased by4 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 23 | 29 | increased by6 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 2,348 | 1,843 | decreased by505 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $602,968,401 | $395,308,639 | decreased by$207,659,762 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 2,348 | 1,843 | decreased by505 |
| Apr 1, 2022 | Employees | 29 | 23 | decreased by6 |
| Apr 1, 2022 | Clients | 2,014 | 2,348 | increased by334 |
| Apr 1, 2022 | AUM | $657,270,737 | $602,968,401 | decreased by$54,302,336 |
| Apr 1, 2022 | Accounts | 2,014 | 2,348 | increased by334 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “AURORA PRIVATE” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“AURORA PRIVATE” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.