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GENERATIONAL WEALTH, INC.
CRD 281330File 801-118828
APPROVED
Retail clients
Custody
Filing as of Apr 16, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$394.8M
Below cohort median (national)
Discretionary AUM
$394.8M
Clients
665
2,121 accounts
Employees
9
Above cohort median in MI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jun 1, 2020
- Principal office
- 244 EAST MAIN AVENUE, ZEELAND, MI, 49464
- Phone
- 616-931-1270
- Website
- HTTP://WWW.GEN-WEALTH.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $394.8M
- Discretionary AUM
- $394.8M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 2,121
- Non-discretionary accounts
- 0
- Total accounts
- 2,121
- AUM per client
- $594K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 99 | $245.8M |
| Individuals (other than high net worth individuals) | 566 | $149.0M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Commissions
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 11 | 9 | decreased by2 |
| Apr 1, 2026 | Clients | 566 | 665 | increased by99 |
| Apr 1, 2026 | AUM | $299,652,790 | $394,770,403 | increased by$95,117,613 |
| Apr 1, 2026 | Accounts | 1,751 | 2,121 | increased by370 |
| Dec 1, 2025 vs May 1, 2025 | Employees | 112 | 11 | decreased by101 |
| Dec 1, 2025 vs May 1, 2025 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Employees | 7 | 112 | increased by105 |
| May 1, 2025 vs Oct 1, 2022 | Custody | Yes | No | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 386 | 566 | increased by180 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $187,224,787 | $299,652,790 | increased by$112,428,003 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,214 | 1,751 | increased by537 |
| Apr 1, 2022 | Employees | 6 | 7 | increased by1 |
| Apr 1, 2022 | Clients | 348 | 386 | increased by38 |
| Apr 1, 2022 | AUM | $132,938,729 | $187,224,787 | increased by$54,286,058 |
| Apr 1, 2022 | Accounts | 1,024 | 1,214 | increased by190 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “GENERATIONAL WEALTH” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“GENERATIONAL WEALTH” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.