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UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER
CRD 20804File 801-57198
APPROVED
Retail clients
Custody
Disclosure events
Filing as of Jun 18, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$12.77B
Top 10% of cohort (national)
Discretionary AUM
$607.1M
Non-discretionary $12.16B
Clients
30,369
47,883 accounts
Employees
620
Top 10% of cohort in AZ
Identity & registration
ADV Item 1- Organization form
- Partnership
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Jan 28, 2000
- Principal office
- 7333 EAST DOUBLETREE RANCH RD, SUITE 120, SCOTTSDALE, AZ, 85258
- Phone
- 480-991-0225
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $12.77B
- Discretionary AUM
- $607.1M
- Non-discretionary AUM
- $12.16B
- Discretionary accounts
- 1,162
- Non-discretionary accounts
- 46,721
- Total accounts
- 47,883
- AUM per client
- $421K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 192 | $322.5M |
| Non-U.S. persons | Fewer than 5 | $0 |
| Insurance companies | Fewer than 5 | $0 |
| Charitable organizations | 96 | $85.9M |
| Other investment advisers | Fewer than 5 | $0 |
| High net worth individuals | 4,880 | $5.57B |
| Banking or thrift institutions | Fewer than 5 | $0 |
| Pension and profit sharing plans | 42 | $42.4M |
| State or municipal government entities | Fewer than 5 | $0 |
| Individuals (other than high net worth individuals) | 25,159 | $6.75B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Commissions
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11D2
- Q11D4
- Q11E1
- Q11E2
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.