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BLUE WATER ASSET MANAGEMENT
Legal name: BLUE WATER ASSET MANAGEMENT, LLC
CRD 175362File 801-81153
APPROVED
Retail clients
Custody
Filing as of Jun 3, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$428.5M
Below cohort median (national)
Discretionary AUM
$428.5M
Clients
939
1,855 accounts
Employees
10
Above cohort median in MI
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Mar 18, 2015
- Principal office
- 4120 E. BELTLINE AVE., SUITE 100, GRAND RAPIDS, MI, 49525
- Phone
- 616-447-1600
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $428.5M
- Discretionary AUM
- $428.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,855
- Non-discretionary accounts
- 0
- Total accounts
- 1,855
- AUM per client
- $456K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 15 | $8.3M |
| Insurance companies | Fewer than 5 | $219K |
| Charitable organizations | 6 | $5.0M |
| High net worth individuals | 122 | $246.4M |
| Individuals (other than high net worth individuals) | 794 | $166.3M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 17, 2026 | Clients | 940 | 939 | decreased by1 |
| Apr 1, 2026 | Employees | 12 | 10 | decreased by2 |
| Apr 1, 2026 | Clients | 879 | 940 | increased by61 |
| Apr 1, 2026 | AUM | $386,830,730 | $428,466,781 | increased by$41,636,051 |
| Apr 1, 2026 | Accounts | 1,796 | 1,855 | increased by59 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 8 | 12 | increased by4 |
| May 1, 2025 vs Oct 1, 2022 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 758 | 879 | increased by121 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $319,208,502 | $386,830,730 | increased by$67,622,228 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,508 | 1,796 | increased by288 |
| Mar 1, 2022 | Employees | 9 | 8 | decreased by1 |
| Mar 1, 2022 | Clients | 688 | 758 | increased by70 |
| Mar 1, 2022 | AUM | $267,196,657 | $319,208,502 | increased by$52,011,845 |
| Mar 1, 2022 | Accounts | 1,336 | 1,508 | increased by172 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “BLUE WATER” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“BLUE WATER” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.