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UPFRONT VENTURES
Legal name: UPFRONT VENTURES MANAGEMENT, LLC
CRD 175144File 801-122759
APPROVED
Custody
Filing as of Mar 31, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$3.38B
Top 25% of cohort (national)
Discretionary AUM
$3.38B
Clients
25
25 accounts
Employees
22
Top 25% of cohort in CA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Nov 24, 2021
- Principal office
- 11755 WILSHIRE BOULEVARD, STE 2400, LOS ANGELES, CA, 90025
- Phone
- 310-785-5100
- Website
- HTTP://UPFRONT.COM/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $3.38B
- Discretionary AUM
- $3.38B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 25
- Non-discretionary accounts
- 0
- Total accounts
- 25
- AUM per client
- $135.3M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Pooled investment vehicles | 25 | $3.38B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Portfolio management for pooled investment vehicles
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- Yes
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- Yes
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 26 | 22 | decreased by4 |
| Apr 1, 2026 | Clients | 21 | 25 | increased by4 |
| Apr 1, 2026 | AUM | $3,326,350,772 | $3,383,647,755 | increased by$57,296,983 |
| Apr 1, 2026 | Accounts | 21 | 25 | increased by4 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 16 | 21 | increased by5 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $3,250,561,375 | $3,326,350,772 | increased by$75,789,397 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 16 | 21 | increased by5 |
| Oct 1, 2022 | Clients | 18 | 16 | decreased by2 |
| Oct 1, 2022 | Accounts | 18 | 16 | decreased by2 |
| Apr 1, 2022 | Employees | 25 | 26 | increased by1 |
| Dec 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “UPFRONT VENTURES” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“UPFRONT VENTURES” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.