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SOUTH BAY FINANCIAL PARTNERS
Legal name: SOUTH BAY FINANCIAL PARTNERS GROUP, INC.
CRD 175015File 801-110198
APPROVED
Retail clients
Filing as of Jul 17, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$114.8M
Bottom 25% of cohort (national)
Discretionary AUM
$0
Non-discretionary $114.8M
Clients
50
145 accounts
Employees
5
Bottom 25% of cohort in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Mar 24, 2017
- Principal office
- 21515 HAWTHORNE BLVD, SUITE 200, TORRANCE, CA, 90503
- Phone
- 310-792-4189
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $114.8M
- Discretionary AUM
- $0
- Non-discretionary AUM
- $114.8M
- Discretionary accounts
- 0
- Non-discretionary accounts
- 145
- Total accounts
- 145
- AUM per client
- $2.3M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $1.3M |
| High net worth individuals | 27 | $98.8M |
| Individuals (other than high net worth individuals) | 23 | $14.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Publications
- Other advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 6 | 5 | decreased by1 |
| Apr 1, 2026 | Clients | 47 | 50 | increased by3 |
| Apr 1, 2026 | AUM | $109,420,848 | $114,824,594 | increased by$5,403,746 |
| Apr 1, 2026 | Accounts | 126 | 145 | increased by19 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 4 | 6 | increased by2 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 48 | 47 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $142,012,947 | $109,420,848 | decreased by$32,592,099 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 169 | 126 | decreased by43 |
| Apr 1, 2022 | Employees | 3 | 4 | increased by1 |
| Apr 1, 2022 | Clients | 56 | 48 | decreased by8 |
| Apr 1, 2022 | AUM | $154,945,209 | $142,012,947 | decreased by$12,932,262 |
| Apr 1, 2022 | Accounts | 194 | 169 | decreased by25 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “SOUTH BAY” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“SOUTH BAY” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.