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NEWDAY

Legal name: NEWDAY FUNDS, INC.

CRD 174758File 801-112212
APPROVED
Filing as of Apr 1, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$6.5M
Bottom 25% of cohort (national)
Discretionary AUM
$6.5M
Clients
0
3 accounts
Employees
2
Bottom 25% of cohort in CT

Identity & registration

ADV Item 1
Organization form
Corporation
Firm type
Registered
SEC region
BRO
Registration date
Jan 2, 2018
Principal office
9 UNION SQUARE, UNIT #1123, SOUTHBURY, CT, 06488
Phone
415-935-0550

Assets & accounts

ADV Item 5F
Total regulatory AUM
$6.5M
Discretionary AUM
$6.5M
Non-discretionary AUM
$0
Discretionary accounts
3
Non-discretionary accounts
0
Total accounts
3
AUM per client
—

Clients by type

ADV Item 5D
Client typeClientsAUM
High net worth individualsFewer than 5$6.5M
Individuals (other than high net worth individuals)Fewer than 5Not reported

Compensation & activities

ADV Items 5E, 5G

Compensation

  • A percentage of assets under your management

Advisory activities

  • Selection of other advisers
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
No
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
No
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromToChange
May 1, 2026Employees92decreased by7
May 1, 2026Clients10—
May 1, 2026AUM$172,421,272$6,516,552decreased by$165,904,720
May 1, 2026Accounts263decreased by23
May 1, 2025
vs Oct 1, 2022
Employees119decreased by2
May 1, 2025
vs Oct 1, 2022
AUM$126,033,673$172,421,272increased by$46,387,599
May 1, 2025
vs Oct 1, 2022
Accounts2426increased by2
Jun 1, 2022Clients1,25310decreased by1,243
Jun 1, 2022AUM$146,686,205$126,033,673decreased by$20,652,532
Jun 1, 2022Accounts1,25424decreased by1,230
Apr 1, 2022Employees411increased by7
Apr 1, 2022Clients1,3361,253decreased by83
Apr 1, 2022AUM$114,159,912$146,686,205increased by$32,526,293
Apr 1, 2022Accounts1,3371,254decreased by83
Apr 1, 2021Registration—APPROVED

On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.

See plans that list “NEWDAY” as a service provider on 5500mcp →

Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“NEWDAY” may also match similarly-named firms). Confirm identity against each filing.

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.