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INCENTIVE AS
CRD 174704File 801-101477
APPROVED
Filing as of May 22, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$2.46B
Top 25% of cohort (national)
Discretionary AUM
$2.46B
Clients
9
9 accounts
Employees
6
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- HQ
- Registration date
- Jul 14, 2015
- Principal office
- KRISTIAN AUGUSTS GATE 15C, OSLO, 0164
- Phone
- 0047 23 01 29 00
- Website
- https://www.incentive.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $2.46B
- Discretionary AUM
- $2.46B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 9
- Non-discretionary accounts
- 0
- Total accounts
- 9
- AUM per client
- $273.8M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $335.9M |
| Non-U.S. persons | Fewer than 5 | $487.5M |
| Pooled investment vehicles | 4 | $1.64B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Portfolio management for businesses
- Portfolio management for pooled investment vehicles
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | AUM | $2,348,257,774 | $2,464,314,430 | increased by$116,056,656 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 5 | 6 | increased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 7 | 9 | increased by2 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $2,649,166,764 | $2,348,257,774 | decreased by$300,908,990 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 7 | 9 | increased by2 |
| Apr 1, 2022 | AUM | $1,657,203,472 | $2,649,166,764 | increased by$991,963,292 |
| Apr 1, 2022 | Accounts | 6 | 7 | increased by1 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “INCENTIVE AS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“INCENTIVE AS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.