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RUBICON ADVISORS
Legal name: RUBICON ADVISORS, GP
CRD 174447File 801-109012
APPROVED
Retail clients
Custody
Filing as of Sep 23, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$420.7M
Below cohort median (national)
Discretionary AUM
$420.7M
Clients
1,391
2,219 accounts
Employees
20
Below cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Partnership
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- Jan 27, 2017
- Principal office
- 1640 EAST CYPRESS, SUITE A, REDDING, CA, 96002
- Phone
- 530-223-5357
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $420.7M
- Discretionary AUM
- $420.7M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 2,219
- Non-discretionary accounts
- 0
- Total accounts
- 2,219
- AUM per client
- $302K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 9 | $3.2M |
| Charitable organizations | 5 | $3.5M |
| High net worth individuals | 300 | $243.3M |
| Pension and profit sharing plans | 7 | $902K |
| Individuals (other than high net worth individuals) | 1,070 | $169.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | Employees | 18 | 20 | increased by2 |
| Mar 1, 2026 | Clients | 1,278 | 1,391 | increased by113 |
| Mar 1, 2026 | AUM | $340,182,241 | $420,724,128 | increased by$80,541,887 |
| Mar 1, 2026 | Accounts | 2,015 | 2,219 | increased by204 |
| May 1, 2025 vs Oct 1, 2022 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 1,136 | 1,278 | increased by142 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $320,269,573 | $340,182,241 | increased by$19,912,668 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,857 | 2,015 | increased by158 |
| Apr 1, 2022 | Employees | 16 | 18 | increased by2 |
| Apr 1, 2022 | Clients | 1,112 | 1,136 | increased by24 |
| Apr 1, 2022 | AUM | $259,802,181 | $320,269,573 | increased by$60,467,392 |
| Apr 1, 2022 | Accounts | 1,540 | 1,857 | increased by317 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “RUBICON ADVISORS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“RUBICON ADVISORS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.