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PROFESSIONAL FINANCIAL ADVISORS, LLC
CRD 173719File 801-114978
APPROVED
Retail clients
Custody
Filing as of Jun 24, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$769.8M
Above cohort median (national)
Discretionary AUM
$665.1M
Non-discretionary $104.7M
Clients
3,343
3,345 accounts
Employees
12
Above cohort median in NE
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- DRO
- Registration date
- Apr 10, 2019
- Principal office
- 1400 S DEWEY ST, SUITE 300, NORTH PLATTE, NE, 69101-5311
- Phone
- 308-534-8210
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $769.8M
- Discretionary AUM
- $665.1M
- Non-discretionary AUM
- $104.7M
- Discretionary accounts
- 3,329
- Non-discretionary accounts
- 16
- Total accounts
- 3,345
- AUM per client
- $230K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 11 | $11.8M |
| Insurance companies | 8 | $2.3M |
| Charitable organizations | Fewer than 5 | $13.3M |
| High net worth individuals | 193 | $267.1M |
| Banking or thrift institutions | Fewer than 5 | $19.8M |
| Pension and profit sharing plans | 2 | $2.7M |
| State or municipal government entities | Fewer than 5 | $70.4M |
| Individuals (other than high net worth individuals) | 3,121 | $229.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Hourly charges
- Other (described) — PERCENTAGE OF ASSETS UNDER ADVISEMENT
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 17, 2026 | Clients | 3345 | 3343 |
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.