← Directory
FOUNDERS FINANCIAL ALLIANCE, LLC
CRD 173011File 801-108700
APPROVED
Retail clients
Filing as of Mar 10, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$1.19B
Above cohort median (national)
Discretionary AUM
$1.18B
Non-discretionary $2.8M
Clients
2,412
4,229 accounts
Employees
31
Above cohort median in NC
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Nov 21, 2016
- Principal office
- 9212 FALLS OF NEUSE RD., SUITE 221, RALEIGH, NC, 27615
- Phone
- 855-860-5940
- Website
- https://www.founderswa.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.19B
- Discretionary AUM
- $1.18B
- Non-discretionary AUM
- $2.8M
- Discretionary accounts
- 4,227
- Non-discretionary accounts
- 2
- Total accounts
- 4,229
- AUM per client
- $492K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 20 | $17.6M |
| Charitable organizations | 11 | $5.1M |
| High net worth individuals | 711 | $773.2M |
| Pension and profit sharing plans | 27 | $27.2M |
| Individuals (other than high net worth individuals) | 1,643 | $360.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 32 | 31 | decreased by1 |
| Apr 1, 2026 | Clients | 3,918 | 2,412 | decreased by1,506 |
| Apr 1, 2026 | AUM | $1,002,097,380 | $1,185,963,782 | increased by$183,866,402 |
| Apr 1, 2026 | Accounts | 3,918 | 4,229 | increased by311 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 30 | 32 | increased by2 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 2,565 | 3,918 | increased by1,353 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $642,837,068 | $1,002,097,380 | increased by$359,260,312 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 2,566 | 3,918 | increased by1,352 |
| Mar 1, 2022 | Employees | 23 | 30 | increased by7 |
| Mar 1, 2022 | Clients | 1,016 | 2,565 | increased by1,549 |
| Mar 1, 2022 | AUM | $588,493,543 | $642,837,068 | increased by$54,343,525 |
| Mar 1, 2022 | Accounts | 2,287 | 2,566 | increased by279 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “FOUNDERS FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FOUNDERS FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.