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INSIGHT INVESTMENT COUNSEL
Legal name: INSIGHT INV LLC
CRD 172511File 801-121494
APPROVED
Retail clients
Filing as of Mar 4, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$245.7M
Below cohort median (national)
Discretionary AUM
$242.0M
Non-discretionary $3.8M
Clients
92
228 accounts
Employees
5
Below cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Jun 21, 2021
- Principal office
- 330 ILLINOIS STREET, EL SEGUNDO, CA, 90245-4408
- Phone
- 310-426-6322
- Website
- HTTP://WWW.INSIGHTINV.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $245.7M
- Discretionary AUM
- $242.0M
- Non-discretionary AUM
- $3.8M
- Discretionary accounts
- 224
- Non-discretionary accounts
- 4
- Total accounts
- 228
- AUM per client
- $2.7M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 59 | $233.0M |
| Individuals (other than high net worth individuals) | 33 | $12.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 98 | 92 | decreased by6 |
| Apr 1, 2026 | AUM | $230,003,057 | $245,734,467 | increased by$15,731,410 |
| Apr 1, 2026 | Accounts | 250 | 228 | decreased by22 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 3 | 5 | increased by2 |
| May 1, 2025 vs Oct 1, 2022 | Custody | Yes | No | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 52 | 98 | increased by46 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $138,981,488 | $230,003,057 | increased by$91,021,569 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 107 | 250 | increased by143 |
| Apr 1, 2022 | Employees | 4 | 3 | decreased by1 |
| Apr 1, 2022 | Clients | 46 | 52 | increased by6 |
| Apr 1, 2022 | AUM | $120,689,207 | $138,981,488 | increased by$18,292,281 |
| Apr 1, 2022 | Accounts | 101 | 107 | increased by6 |
| Jul 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “INSIGHT INVESTMENT” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“INSIGHT INVESTMENT” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.