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WAYPOINT WEALTH COUNSEL LLC
CRD 171822File 801-110569
APPROVED
Retail clients
Custody
Filing as of Aug 4, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$433.3M
Below cohort median (national)
Discretionary AUM
$416.8M
Non-discretionary $16.5M
Clients
176
532 accounts
Employees
4
Above cohort median in GA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- May 19, 2017
- Principal office
- 3715 NORTHSIDE PARKWAY NW, BUILDING 100, SUITE 310, ATLANTA, GA, 30327
- Phone
- 404-955-7481
- Website
- HTTP://WWW.WAYPOINTWC.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $433.3M
- Discretionary AUM
- $416.8M
- Non-discretionary AUM
- $16.5M
- Discretionary accounts
- 523
- Non-discretionary accounts
- 9
- Total accounts
- 532
- AUM per client
- $2.5M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $2.9M |
| Charitable organizations | Fewer than 5 | $1.3M |
| High net worth individuals | 117 | $377.2M |
| Individuals (other than high net worth individuals) | 59 | $41.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 12, 2026 | Clients | 256 | 176 | decreased by80 |
| Aug 12, 2026 | AUM | $824,280,624 | $433,270,715 | decreased by$391,009,909 |
| Aug 12, 2026 | Accounts | 997 | 532 | decreased by465 |
| Apr 1, 2026 | Employees | 6 | 4 | decreased by2 |
| Apr 1, 2026 | Clients | 225 | 256 | increased by31 |
| Apr 1, 2026 | AUM | $663,618,239 | $824,280,624 | increased by$160,662,385 |
| Apr 1, 2026 | Accounts | 878 | 997 | increased by119 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 9 | 6 | decreased by3 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 209 | 225 | increased by16 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $943,894,517 | $663,618,239 | decreased by$280,276,278 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 684 | 878 | increased by194 |
| Apr 1, 2022 | Employees | 8 | 9 | increased by1 |
| Apr 1, 2022 | Clients | 92 | 209 | increased by117 |
| Apr 1, 2022 | AUM | $555,510,013 | $943,894,517 | increased by$388,384,504 |
| Apr 1, 2022 | Accounts | 317 | 684 | increased by367 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “WAYPOINT WEALTH” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“WAYPOINT WEALTH” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.