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WAYPOINT WEALTH COUNSEL LLC
CRD 171822File 801-110569
APPROVED
Retail clients
Custody
Filing as of Aug 4, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$433.3M
Below cohort median (national)
Discretionary AUM
$416.8M
Non-discretionary $16.5M
Clients
176
532 accounts
Employees
4
Above cohort median in GA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- May 19, 2017
- Principal office
- 3715 NORTHSIDE PARKWAY NW, BUILDING 100, SUITE 310, ATLANTA, GA, 30327
- Phone
- 404-955-7481
- Website
- HTTP://WWW.WAYPOINTWC.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $433.3M
- Discretionary AUM
- $416.8M
- Non-discretionary AUM
- $16.5M
- Discretionary accounts
- 523
- Non-discretionary accounts
- 9
- Total accounts
- 532
- AUM per client
- $2.5M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $2.9M |
| Charitable organizations | Fewer than 5 | $1.3M |
| High net worth individuals | 117 | $377.2M |
| Individuals (other than high net worth individuals) | 59 | $41.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

