← Directory
RICE FINANCIAL CONSULTING, INC.
CRD 170346File 801-107140
APPROVED
Retail clients
Disclosure events
Filing as of Mar 31, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$287.2M
Below cohort median (national)
Discretionary AUM
$0
Non-discretionary $287.2M
Clients
369
369 accounts
Employees
5
Below cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- Jan 28, 2016
- Principal office
- 300 E. MAIN STREET, LOS GATOS, CA, 95030
- Phone
- (408) 354-3400
- Website
- HTTP://WWW.RICEFC.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $287.2M
- Discretionary AUM
- $0
- Non-discretionary AUM
- $287.2M
- Discretionary accounts
- 0
- Non-discretionary accounts
- 369
- Total accounts
- 369
- AUM per client
- $778K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 18 | $16.9M |
| High net worth individuals | 66 | $198.4M |
| Individuals (other than high net worth individuals) | 285 | $71.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Selection of other advisers
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11E2
- Q11E4
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 348 | 369 | increased by21 |
| Apr 1, 2026 | AUM | $230,702,789 | $287,165,396 | increased by$56,462,607 |
| Apr 1, 2026 | Accounts | 348 | 369 | increased by21 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 2 | 5 | increased by3 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 304 | 348 | increased by44 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $175,451,242 | $230,702,789 | increased by$55,251,547 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 304 | 348 | increased by44 |
| Apr 1, 2022 | Clients | 316 | 304 | decreased by12 |
| Apr 1, 2022 | AUM | $164,320,660 | $175,451,242 | increased by$11,130,582 |
| Apr 1, 2022 | Accounts | 313 | 304 | decreased by9 |
| Jun 1, 2021 | Clients | 317 | 316 | decreased by1 |
| Jun 1, 2021 | AUM | $151,668,686 | $164,320,660 | increased by$12,651,974 |
| Jun 1, 2021 | Accounts | 317 | 313 | decreased by4 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “RICE FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“RICE FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.